I love traveling. I love music. I love the internet. I love sharing my passion with others.
My extensive experience with these things have made me very sensitive to the ways in which each are executed. I have a strong distaste for some things. These negative feelings are never left at “I hate this.” They are always utilized as motivation to figuring out how to make that which I hate something that I love.
It drives me to combine the most fantastic features of my passions into something powerful by avoiding the bad parts.
The end product I create is always in your best interest. It is done with passion for the music, for the adventure of traveling, and for the joy of sharing it all with the world.
My Mission-
The key purpose for all the content created by Gary Livingston is to set up viral opportunities for the musician(s) to get viewed by as many people as possible.
All the content will be designed in a way that influences the viewer to interact with it and share it with others.
They will have a hand in the direction the content takes. They will have opportunities to be included in the content created. They will have opportunities to earn recognition within the content.
The combination of these factors will influence the viewers to share the content with other people. Some will be motivated by the joy of participating with the content, some will be motivated by wanting to show off the musician(s) in a scene familiar to their own life, and some will be motivated by the pride of recognition they receive.
Video Services-
Daily interview with musician(s) –
Fans will be able to submit questions and vote on them. One of these questions will be asked to the musician(s) each day. This will keep fans coming back to contribute new questions and vote on the submitted ones. It also gives them the power to help direct the content created.
Travel footage showing musician(s) in local settings familiar to fans –
Travel footage will be shot showing the musician(s) in local settings a fan that lives in the city could easily recognize and identify with. This will give them a feeling of pride and the ability to show off the footage to other people.
“They were in MY mall killing time before the show!!! I work there and I called in sick that day so I could go to the show!! Look!”
Fan testimonials –
Fans will be asked to give their reviews of the musician(s), the album(s), and concert. They will have the chance to show their support and share their own experiences with the music/musician(s) with other fans.
Live footage from concert –
Live footage from each concert will be taken. Clips will allow fans in each city to show off their concert experience with other people. It will give them each something unique to share that is directly tied to their own experience.
Highlight clip from each day –
A highlight clip from each day will be produced. It will combine the best of each content category above into an easy to digest video unique to each day of the tour.
Photography Services-
Live concert shots –
Concert photos from each show date will be taken. Photos will be distributed to wire services and made available to local and national publications for easy access in use with concert reviews/articles.
Travel photographs showing musicians in local settings familiar to fans –
Travel photographs will be shot showing the musician(s) in local settings a fan that lives in the city could easily recognize and identify with. This will give them a feeling of pride and the ability to show off the photos to other people.
Photos of fans in key situations showing their support –
Photographs showing fans waiting in line early, showing the fans waiting after the concert for autographs, and other die hard fan situations will be taken. These images will highlight noteworthy fans and give them a sense of pride in knowing their efforts are appreciated.
Daily sweepstakes giving away a print from each concert –
Fans will be able to enter sweepstakes to win a photographic print from each concert. These limited edition prints will give fans something extremely unique representing their own personal experience with the musician(s). It will give fans a reason to keep coming back to the site.
Creating Sponsorship Opportunities-
There are many opportunities for cross promotions and sponsorships made available by creating this content.
Sweepstakes and the question submission & voting could be run on 3rd party websites or on the musician’s official website with shared branding with a sponsor.
There is room for tag along advertisements to be added at the end of each video.
Sponsors could include camera companies, Internet companies, radio stations, and media companies. All could use the created content as a means to show off their own products and/or services.
Merchandise Opportunities
DVD –
Footage could be easily compiled for a DVD to be sold to fans.
Posters –
Key photographic images could be prepped for posters to be sold to fans
Membership to Exclusive Content Access –
A special section on the musician(s)’s website could be created that gives paying members access to exclusive content created from the tour.
Pricing-
All pricing is weekly and is unique to your budget.
It includes non-exclusive licenses for the published content that expire after two years. Extensions are available.
Licenses are for editorial and promotional usage. Further usage could be negotiated.
Revenue sharing will be expected for merchandising options chosen. Flat fees are available based upon total unit numbers and price per unit.
Contact Information-
You can reach me at gary[at]garylivingston.com
or
(818) 645-7673
